JFE Shoji Holdings Inc.
Kawasho Foods Corp. |
| Nozaki’s retort-pouch luncheon meat to be re-launched on |
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| 2010.02.08 |
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Kawasho Foods Corporation (president: Kohei Yoneda; headquarters: Chiyoda Ward, Tokyo), a member of the JFE Shoji Group, has announced the re-launch of a key member of the Nozaki-brand retort-pouch line-up: Nozaki’s Luncheon Meat (contents 70g, price: 147 yen including tax). The revamped product is to be sold at supermarkets and convenience stores nationwide starting on Monday, March 1, 2010.
Luncheon meat is highly popular in Okinawa, where it is commonly known simply as “pork”. It is a vital ingredient in many local delicacies such as champuru stir-fry and omusubi rice balls.
Nozaki’s Luncheon Meat has undergone a revamp to increase the volume of each pack from 65g to 70g and slightly reduce the amount of fat in the product(*) without compromising its attraction as a no-waste product that can be used all in one go. The package design has also been revised to include reader-friendly recipe ideas.
As a result of these modifications, Nozaki’s Luncheon Meat is now more than ever a must-have item for such fried fare as champuru. Also, because it is pre-cooked, it is also ideal as a snack, a packed lunch ingredient, or for adding extra zing to a range of dishes.
In addition to Nozaki’s Luncheon Meat, the Nozaki retort-pouch series includes seven other products: Nozaki’s Otsumami (“snack”) Corned Beef Slices, Nozaki’s Otsumami Hosemeat Slices, Nozaki’s Pork Luncheon Meat, Nozaki’s Wiener Sausages, Nozaki’s Pirikara (“spicy”) Sausages, Nozaki’s Soft Beef and Nozaki’s New Corned Meat.
| (*) |
One 70g pouch of Nozaki’s Luncheon Meat contains 10.7g of fat; one pouch of the old 65g size contained 12.9g of fat (source: Kawasho Foods analysis). |
• Product overview
| Name |
Nozaki’s Luncheon Meat |
| Release date |
Monday, March 1, 2010 |
| Product |
Luncheon meat |
| Volume |
70g |
| Price |
147 yen (including tax) |
| Description |
A mix of chicken and pork made into luncheon meat and packaged in no-waste portions that can be used up in one go. Ideal as an ingredient in champuru and other stir-fried dishes, or in salads without further cooking, Nozaki’s Luncheon Meat is delicious and affordable. |
| Contents |
Meat (chicken, pork), pork fat, corn starch (may include genetically engineered corn), soy protein, salt, sugar, spices, casein sodium, phosphate sodium, anti-oxidants (vitamin C), artificial colouring (cochineal, lac), colour former (sodium nitrite). Some ingredients contain dairy constituents. |
| Pasteurization |
Pressure cooked for 13 minutes at 115°C |
Nutritional value
(per 70g pouch) |
Energy: 152kcal
Protein: 9.1g
Fat: 10.7g
Carbohydrates: 4.8g
Sodium: 518mg
(Salt equivalent: 1.3g) |
| Best-before period |
15 months from manufacture |
| Dimensions |
140mm (height) x 100mm (width) x 35mm (depth) |
| Storage |
Store in a warm place out of direct sunlight. |
| Distributor |
Kawasho Foods Corporation |
| Manufacturer |
Okinawa Ham Co., Ltd. |
| Distribution channels |
Supermarkets and convenience stores nationwide |
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• Kawasho Foods Corporation
| Name |
Kawasho Foods Corporation |
| Address |
2nd & 3rd floors, Nishizawa Bldg., 3-14-8 Uchi Kanda, Chiyoda Ward, Tokyo 101-0047 Japan
TEL: 03-5298-5827 |
| President |
Kohei Yoneda |
| Incorporated |
October 1, 2004 |
| Capital |
1 billion yen |
| Business activities |
Domestic and international trading in canned goods, fishery products, processed food, agricultural and livestock products, liquor and beverages. |
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