JFE Shoji Holdings Inc.
Kawasho Foods Corp. |
| Nozaki’s Shibobun Hikaeme (“low fat”) Corned Beef is back on—now with 50% less fat |
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| 2010.02.08 |
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Kawasho Foods Corporation (president: Kohei Yoneda; headquarters: Chiyoda Ward, Tokyo), a member of the JFE Shoji Group, has announced the re-introduction of a former member of the Nozaki-brand line-up: Nozaki’s Shibobun Hikaeme (“low fat”) Corned Beef (contents 100g; price: 363 yen including tax), now with 50% less fat than regular Nozaki Corned Beef. The revamped product is to be sold at supermarkets and convenience stores nationwide starting on Monday, March 1, 2010.
Kawasho Foods ceased sales of low-fat corned beef in 2001 but increased awareness of health issues in recent years convinced the company that the time was right to re-introduce such a product to the market under the name Nozaki’s Shibobun Hikaeme (“low fat”) Corned Beef and with a brand-new package.
Nozaki’s Shibobun Hikaeme (“low fat”) Corned Beef has only half the fat of regular Nozaki’s Corned Beef(*), thus making it ideal for dieters and others mindful of the fat and calorie content of corned beef.
Importantly, the reduction in fat has not compromised the wonderful corned beef flavour, and Nozaki’s Shibobun Hikaeme (“low fat”) Corned Beef is still the easy, delicious addition to stir-fried vegetables, curry and other dishes it always was.
| (*) |
One 100g serving of Nozaki’s Shibobun Hikaeme (“low fat”) Corned Beef contains 5.9g of fat; one 100g serving of regular Nozaki’s Corned Beef contains 15.1g of fat (source: Kawasho Foods analysis). |
• Product overview
| Name |
Nozaki’s Shibobun Hikaeme (“low fat”) Corned Beef |
| Release date |
Monday, March 1, 2010 |
| Product |
Corned beef |
| Volume |
100g |
| Price |
363 yen (including tax) |
| Description |
50 less fat than regular Nozaki’s Corned Beef but still ideal for stir-fried vegetables, curries and other dishes—or for eating as is. |
| Contents |
Beef, salt, beef extract, gelatine, agar, sugar, hydrolyzed proteins, spices, casein sodium, seasoning (amino acids, etc.), polysaccharide thickener, anti-oxidants (vitamin C), colour former (sodium nitrite). Some ingredients contain dairy constituents, wheat and soy. |
Nutritional value
(per 100g serving) |
Energy: 136kcal
Protein: 19.5g
Fat: 5.9g
Carbohydrates: 0.5-3.0g
Sodium: 666mg
(Salt equivalent: 1.7g) |
| Best-before period |
Three years from manufacture |
| Dimensions |
47mm (height) x 71mm (width) x 54mm (depth) |
| Distributor |
Kawasho Foods Corporation |
| Distribution channels |
Supermarkets and convenience stores nationwide |
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• Kawasho Foods Corporation
| Name |
Kawasho Foods Corporation |
| Address |
2nd & 3rd floors, Nishizawa Bldg., 3-14-8 Uchi Kanda, Chiyoda Ward, Tokyo 101-0047 Japan
TEL: 03-5298-5827 |
| President |
Kohei Yoneda |
| Incorporated |
October 1, 2004 |
| Capital |
1 billion yen |
| Business activities |
Domestic and international trading in canned goods, fishery products, processed food, agricultural and livestock products, liquor and beverages. |
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